Telecom have to very very careful of the fine print though and whether their advertising was truthful and not indended to decieve (ie switch people to telecom so they could then put the price up). Even though I had had been hearing for several months changes were in the pipeline Telecom were still making a big deal out of promoting $10 TXT and nowhere did they mention clearly (other than in the usual fine print) that it was a time limited promotion. "TXT ALL YOU WANT" is quite clearly not 500 msgs per month. There will certainly be a lot of discussion about this in the classroom this week and I can see Telecom now losing their gained customers very quickly.
The most ironic thing about this is how badly the whole thing has backfired for Telecom yet Vodafone have been sitting there laughing. I know for a fact there were plenty of Telecom customer who were sending several thousands of msgs per month to Vodafone customers which would have resulted in Telecom paying Vodafone a small furtune. The ironic thing is Vodafone did suffer churn to Telecom however all those customers who switched and then started sending hundreds of txt's per month back to Vodafone actually generated Vodafone as much and in some cases more revenue than they were getting from the same customer when they were on their network. It just shows that Telecom mobile employ analysts who spend all day dreaming and have absolutely no idea of the real world and how it works.
The Red Machine = Fire, if you mess with fire you get burnt! :-)
Indeed. In the business pages of the paper about 2 months ago, there was an article about Telecom vs. Vodafone in the txt market, and overall, and telecom had about 32,000 new customers for the 6month period June 03-Jan 04, whereas Vodafone had 93,000. By all means, I think Vodafone NZ are sitting back in their comfy chairs, wondering what else telecom will do to bring them increased profit.
Oh by the way, for thoes who dont know. Kevin Kenrick is General Manager for Telecom Mobile. May I suggest you give him a call if you are unhappy. 0800108010 is prob the easiest way to get hold of him, I left him a message yesterday.
but its a way 2 show we dnt aprove of them marketing it as unlimitd txt then changing it ..if the major prob is that of txtn 2 an outside network ie. vodaph then they shld not cap txts inside telecoms network...tho in sayn that dnt worry me 2 much i've allready changd 2 boost $1 a day txtn
But Telecom didn't infer anywhere since it started that $10 txt was going to be a time limited offer either. If it was only ever planned as a short term thing they should have said it was available for a least a year when they first launched the product. Instead Telecom launched a product they intended to kill Vodafone, instead of doing that it failed miserably because it started costing them substancial amounts of money and because Voda shafted them with free PXT and a far far far superior range of colour handsets which all support MMS. Telecom have just found themselves in a position they've become very used to being in, a follower who's a year behind the market - SMS might have been the cool thing a year ago but it's now MMS. The culture inside Telecom is that of being the dominant market leader, they have now cracked since they lost the mobile market.