With electricity companies making record profits year after year and inflation running at 1-2% pa, and power companies increasing prices 10-15% pa, only 3 words come to mind, cash cow and rort or rorting.
So I shall have the heatpump on a third less (we can freeze in CHC) and in a couple of days will no longer be your customer, yes I will go to someone else in the electricity cartel.
Also, these advertisements on TV and the power companies web sites about "how to save money" or power is nothing more than PR rubbish, the forecast tells them (the CEO or who ever) that consumption (revenue) will be down, so the just put the price up to get the revenue back (plus a bit more). So more frugal use and better appliances etc, just means the price goes up.
But what can one do.