The free market economy rules say you have to put your prices up or cut your expenses.
So put your prices up and see if I still buy your product. As a consumer I have a choice to support your business. As a taxpayer I do not,
If you can't sell your product then those workers will go and find other jobs at a business that can make money - according to the free market rules.
Or, sit on a benefit drawing on the tax payer anyway.