A friend of mine assumed she was on fibre because the product is called FibreX, I had to point out that it in fact wasn't 

nas:

 

A friend of mine assumed she was on fibre because the product is called FibreX, I had to point out that it in fact wasn't 

 

Yep exactly the same as my grandparents. Pretty farcical justifications from the ASA

Just to clarify, the Advertising Standards Authority is a non-government entity.

The ASA decisions are not legally binding but if a company looses a dispute then the only punishment is the resulting embarrassment. 

I suspect the commerce commission would also find that vodafone is meeting the same CIR and PIR of the UFB network on their FiberX / fiber to the node cable network. 

I can't find this decision on the ASA website. Where did OP get it from?

I think it becomes misleading when a customer can get UFB Fibre or FibreX (Cable) and due to the naming they order the Cable. The issue I keep trying to drum into peoples heads is as soon as fibre arrives and you own a home you need to get it as the government is subsidising the install (Or even paying for it?) - If you think you don't need it and wait eventually they'll reach a target at which point its up to ISPs/Clients to fund the installation and if you are down a long driveway it could cost a hell of a lot of money. Might affect the resale of you house even if a buyer realises they might have to shell out thousands to get fibre installed. 

So due to this branding the same thing might happen - A non-technical home owner thinks they have fibre and then when they sell up a buyer points out the lack of Fibre and the cost to install it.

Maybe buyers aren't as fussy as me but if I move again the first thing I'll be doing is a broadband address check and then if fibre is available whether its already installed.

I got to "MyRepublic", laughed my ar$e off and gave up...