I know the app fad is still in its "prime" but seriously is this a worthy spend of $20,000 NZ tax dollars, especially from a ministry that always seems to be so dam short on funding.
My annoyance with a product like this is
1) It is not essential
2) There are better ways to provide this information (a website)
3) It limits the use down to people who own smart phones & have data connections (27% of the population 2011 study)
4) It is not essential
5) The emergency information - does it require an Internet connection, if so this would make it useless in a genuine emergency..
6) It is not essential
I would be surprised if there was very much market penetration, and if there was I would be super surprised if the app was used multiple times by the individuals. Apps - seem cool, but seriously..
edit, sorry the hyperlink is no worky, maybe Opera