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Topic # 111518 6-Nov-2012 11:38
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Oh Darn

http://www.stuff.co.nz/business/small-business/7911796/Lion-buys-Emersons-craft-brewery

They couldn't brew a good beer of their own - so Lion bought the best brewery in the country

Here's hoping it works out better than Macs

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  Reply # 712780 6-Nov-2012 11:42
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They do say they are leaving it be.

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  Reply # 712788 6-Nov-2012 11:56
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kiwitrc: They do say they are leaving it be.


They always say that,

but after a few years the accountants keep asking why are we only making such small quantities of this brand, if we moved production to our main brewery we could brew it cheaper,keep the price the same and make more money.....

Happened with Monteiths and Macs, it will happen here, it might take 5-10 years but it will happen

 
 
 
 


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  Reply # 712789 6-Nov-2012 11:56
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kiwitrc: They do say they are leaving it be.



Trust a corporate to allow a small independent to retain it's individual character? You may be more trusting than I am. 

I live in Wellington so finding craft beer isn't really a problem, the craft beer section of New World Metro has to be seen to be believed and craft beer bars are everywhere. 




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  Reply # 712795 6-Nov-2012 11:59
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Yeah there is that. The demise of Macs spawned Stoke, Monteiths priced itself off the market. As Cracked says, there are so many good beers around it doesnt matter

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  Reply # 712857 6-Nov-2012 13:02
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crackrdbycracku:
kiwitrc: They do say they are leaving it be.



Trust a corporate to allow a small independent to retain it's individual character? You may be more trusting than I am. 

I live in Wellington so finding craft beer isn't really a problem, the craft beer section of New World Metro has to be seen to be believed and craft beer bars are everywhere. 


I would rate New World Thorndon over Metro for the selection, it's massive! Over 500 I think, not including the standard mainstream beers

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  Reply # 712868 6-Nov-2012 13:14
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BrentR:
crackrdbycracku:
kiwitrc: They do say they are leaving it be.



Trust a corporate to allow a small independent to retain it's individual character? You may be more trusting than I am. 

I live in Wellington so finding craft beer isn't really a problem, the craft beer section of New World Metro has to be seen to be believed and craft beer bars are everywhere. 


I would rate New World Thorndon over Metro for the selection, it's massive! Over 500 I think, not including the standard mainstream beers


Good call, I just happen to work across the road from Metro.




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  Reply # 712883 6-Nov-2012 13:38
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Stoke, oh god now, its the only beer I have given away because it was so bad. I have started brewing my own, brewed a nice Mexican Cerveza the other week came out nicely at 5.75% Otherwise being from the south island I drink Speights.

But back to the OP I agree its a shame that these bigger companies are having to buy smaller craft brewers out because they can't make there own beer good.

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Reply # 712887 6-Nov-2012 13:41
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BTR: Stoke, oh god now, its the only beer I have given away because it was so bad. I have started brewing my own, brewed a nice Mexican Cerveza the other week came out nicely at 5.75% Otherwise being from the south island I drink Speights.

But back to the OP I agree its a shame that these bigger companies are having to buy smaller craft brewers out because they can't make there own beer good.


Ha ha, I was taking you seriously there for a minute until the Speights bit :)

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  Reply # 712892 6-Nov-2012 13:44
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BTR: ut back to the OP I agree its a shame that these bigger companies are having to buy smaller craft brewers out because they can't make there own beer good.


I don't think it is anything to do with that. It is all about the brand, and the fact that the current market and fashion is the boutique beers, where the beer makers can charge a premium on them. Small companies often startup, in the hope they will be able to sell to a larger business and make a profit, so it is win win for them.



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  Reply # 712895 6-Nov-2012 13:48
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mattwnz:  Small companies often startup, in the hope they will be able to sell to a larger business


I dont believe this was the case with Emerson's.

They have been brewing for twenty years now

I believe they have rebuffed take-over offers in the past

I think it was all about making really good beer  ( note the "was" )

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  Reply # 712898 6-Nov-2012 13:54
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jim.cox:
mattwnz:  Small companies often startup, in the hope they will be able to sell to a larger business


I dont believe this was the case with Emerson's.

They have been brewing for twenty years now

I believe they have rebuffed take-over offers in the past

I think it was all about making really good beer  ( note the "was" )


Most companies at some stage need to be sold, and all businesses should have exit strategies. Boutique beers are in fashion at the moment so this is probably the best time to sell, while still continuing on to make it like they used to.

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  Reply # 713002 6-Nov-2012 16:07
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kiwitrc: Swift reaction http://www.stuff.co.nz/business/industries/7912750/Bars-drop-Emersons-after-sale-to-Lion


Both those joints have a fair amount of "hipster-cred" ,so this was not unexpected, 

Also I would guess that any of the mainstream bars that are in the DB camp will also stop stocking  Emersons. 

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  Reply # 713098 6-Nov-2012 19:17
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I live in Wellington so finding craft beer isn't really a problem, the craft beer section of New World Metro has to be seen to be believed and craft beer bars are everywhere. 


Since you are in wellington, try Hashigo Zake if you haven't already. They have a great range of uber-hoppy proper beers. Also, Little Beer Quarter is worth a visit.

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  Reply # 713210 6-Nov-2012 21:57
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kiwitrc:
BTR: Stoke, oh god now, its the only beer I have given away because it was so bad. I have started brewing my own, brewed a nice Mexican Cerveza the other week came out nicely at 5.75% Otherwise being from the south island I drink Speights.

But back to the OP I agree its a shame that these bigger companies are having to buy smaller craft brewers out because they can't make there own beer good.


Ha ha, I was taking you seriously there for a minute until the Speights bit :)


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