A lot of people shop on price or think that is what they are doing, the same as shopping on service. There is a lot of psychology that can be applied to shopping and over the years I have observed some fascinating traits that end in a sale.
I also constantly witness situations that lose sales for business due to lack of application of psychology.
One of the issues that has been bought up here is customer service. But is that relevant in this day and age. When I want to buy a product of any significant value I research it on the net. I then decide do I need to "touch and feel" this product to make a decision. If so I will go to a venue where I can do that Now 9 times out of 10 I dont need to do that but if i do there is a good chance I will research the price beforehand and if i decide that item is what i want I will then try and negotiate the online price with the store to match I subtract fright and the add the convince of getting the item straight away as well as the pleasure in instant ownership.
The salesperson in the average shop is created by management these days. If the HR and training are doing there job they are pretty much just spouting the company line. Also they are paid peanuts for what they do. So we really cant expect to walk into a Noel Leemings and expect someone with a computer degree to be serving us. The best you can hope for is a young kid who is between things who thinks its cool to talk about computers all day. Until he realises that there is more to life and moves on.
Now I should state that my buying process is governed a lot by my situation (semi retired) I have the time to fluff around like this. My buying process in the past whilst employed was diffrent as i dint have the time
What I am saying is there are a multitude of factors involved not just price or the perception of the best price
Rabbited on there a bit must get on I hope some sense can be gleaned form that