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# 119219 24-May-2013 17:15
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The Herald, just like other media, likes to spout off about the great readership figures for it's 19th century hangover.

Come on, does anyone really believe that their readership in print has gone up 8,000 for the quarter? and only a decline of 4.5% last year.

When is the last time you actually picked up a paper that wasn't used to wrap up the fish n' chips?

Shows you that the figures can't be trusted.

http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10885939

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  # 824875 24-May-2013 17:18
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I think my grandparents are the only ones who still get a printed newspaper.

Everyone else I know cancelled years ago.




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  # 824891 24-May-2013 17:35
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It says "in print or online".

I'd believe a lot of people read the Herald online.

But they are careful to cite 8,000 / day (print edition) to get to 539,000 versus a drop of 4.5% the year before.  Apples and cucumbers. Yum. 

Let's play with these numbers. 

8000 out of 531,000 (539,000 - 8,000) is a 1.5% increase on last year....so the trend is still downward as they didn't regain the other 3% (ish) they lost in the prior year.

That year they must have sold about 556,000....(if last year's 531,000 is 95.5% of the year before) ...so at 539,000 now they are still down 17,000 paper sales / day compared to year before last.

 






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  # 824920 24-May-2013 18:44
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We gave up on the printed version last year when the size went down and the tabloid content went up..




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  # 824933 24-May-2013 19:14
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old3eyes: We gave up on the printed version last year when the size went down and the tabloid content went up..


We still get two of them cause people love reading them in cafes.

The nicest thing about the tabloid size is people can't tear the paper apart as they read it, and it saves our staff hours of constantly putting the paper back together.

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  # 824951 24-May-2013 19:50
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We subscribed to their free trial as we have 3 kittens. They need something to scratch in their litter box, otherwise they piss on anything that is loose material.

I have no idea why anyone with an internet connection would want a one when you can read it for free online.





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  # 824996 24-May-2013 20:47
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DravidDavid: We subscribed to their free trial as we have 3 kittens. They need something to scratch in their litter box, otherwise they piss on anything that is loose material.

I have no idea why anyone with an internet connection would want a one when you can read it for free online.


not next year, apparently.
http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10885800

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  # 825112 25-May-2013 07:57
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Yup, the paywall is coming. And of course, so will the new options offering free services...

 
 
 
 


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  # 825115 25-May-2013 08:20
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Newspaper readership statistics are gathered independently.




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  # 825120 25-May-2013 08:51
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I read it online only.... but Im starting to look elsewhere due to intrusive adverts.

Was approached by a Herald rep a few years ago trying to sell me a subscription - told him I read it online so wasnt interested in paying for a "hard copy". He couldnt grasp that and kept saying the hard copy was better - umm how... breaking news - get it online straight away or wait 3hrs for NZHerald to run a special edition...




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  # 825122 25-May-2013 09:14
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When was the last time you had fish n chips wrapped in newspaper?

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  # 825200 25-May-2013 13:20
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Readership is not newspaper sales, it is as the name suggests the number of folks that read an edition. At the time I worked for the Dominion it was shown that an average of 3.5 persons read a copy of each newspaper sold.




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  # 825206 25-May-2013 13:42
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TheUngeek: When was the last time you had fish n chips wrapped in newspaper?


Last week.


Our local uses newspaper.

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  # 825221 25-May-2013 14:47
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I use the app. Whether they consider downloading through that a sale, as you do have to purchase the app through the app store, even though it has a $0 fee to it.

It does say readership of the newpaper rose, not that they sold more newspapers. It is all about the wording. At a library 100 people may read a single newspaper in a day. If they gave schools newspapers, which the dom post used to when I was at school, they could claim that each of those students potentially were readers.

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  # 825240 25-May-2013 15:47
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trig42:
TheUngeek: When was the last time you had fish n chips wrapped in newspaper?


Last week.


Our local uses newspaper.


Don't tell the health department!

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  # 825249 25-May-2013 16:17
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We get a herald delivered each day (and aren't grandparents). Although I tend to read online, my wife prefers the analogue version. All I use the paper for is to see if there are any good sales on. If APN think I'm going to pay for both a paper and digital subscription, then they better think again! I have been looking for an excuse to cancel our subscription and that could provide me with one.




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