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#201743 1-Sep-2016 12:11
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Just got an email to say Yoobee is now re-branded as Oobe. Makes sense given that Yoobee are also an education establishment so avoids confusion.

 

I personally think it is a little bit of a fail given they wanted to create their own identity, Oobe stands for Out of box experience so nothing new and a google brings up heaps of results such as Microsoft. There is also an Oobe company in Aus, America and in the UK, ranging from fashion to landscaping.

 

I also tried to find Oobe NZ with no luck and oobe.co.nz is blank, http://www.yoobee.com still works but met with a site is down currently for maintenance message. I would of thought if they were re-branding they would have a website ready.

 

What do you guys think? Good re-brand or an odd choice?


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  #1620818 1-Sep-2016 12:18
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So second rebrand in only a few years. Youbee used to be Magnum Mac

 

If you have a solid brand identity, there are very few good reasons I can think of to rebrand.





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  #1620831 1-Sep-2016 12:38
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For the unwashed masses.... what the hell is Yoobee?

 

 

 

EDIT: Nevermind, I guess it's an apple thing looking at the cached results for a google search for "yoobee nz"


 
 
 
 


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  #1620834 1-Sep-2016 12:42
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I believe that it's an Apple dealer.

 

When I saw the subject line, "out of box experience" came to me before "Yoobee", but maybe that's just due to playing with the Windows OEM kit all those years ago :)


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  #1620835 1-Sep-2016 12:42
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sidefx:

 

For the unwashed masses.... what the hell is Yoobee?

 

 

 

EDIT: Nevermind, I guess it's an apple thing looking at the cached results for a google search for "yoobee nz"

 

 

 

 

NZ's poverty version of Apple store-wannabe.





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  #1620882 1-Sep-2016 14:14
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Dear god, when will it end. 


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  #1620911 1-Sep-2016 15:23
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I always worry about companies that have to keep rebranding. It is not a cheap exercise to do right.


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  #1620996 1-Sep-2016 17:50
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I shopped there once or twice when it was Magnum Mac. It was not bad for accessories but always seemed overpriced.

 

These days the Apple Store is so easy online that I never bother shopping anywhere else for Apple products.

 

I went into a couple of physical Apple Stores in the US and did not like them at all however.






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