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# 251499 28-Jun-2019 10:52
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"Sir Jony Ive, the British designer behind the iPhone, is leaving Apple after more than two decades, the company has announced.

 

The 52-year-old chief design officer said he would set up his own company in the US, and would continue to work with Apple.

 

Sir Jony joined Apple in 1992, during the company’s most troubled era, and has been a critical part of its revival and ascendance to one of the world’s most valuable companies.

 

He was central to designing products such as the iMac, the breakthrough computer that restored Apple’s reputation in 1998, and played key roles in the development of the iPod, iPhone and iPad.

 

Sir Jony said: “After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer. Today it is stronger, more vibrant and more talented than at any point in Apple’s history.”

 

 

 

The Times

 

 

 

A casualty of recent lack of wow factor, perhaps...






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BDFL - Memuneh
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  # 2266138 28-Jun-2019 10:55
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I would say anyone still thinking Apple designs innovative, quality products is dreaming. See recent problems with laptop keyboards, slow to deliver faster models, etc.

 

Design is the least of their problems these days.





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  # 2266183 28-Jun-2019 11:33
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Sir Jony was probably at the peak of his powers in the late 2000s, early 2010s, when, as I understand it, he ran a 'My way or the highway' design section. Super secret and able to translate Steve Jobs' wishes into reality.
These days, commercial realities mean there isn't the headroom to be massively innovative. But moving out on his own he can decide how much time to put into his design innovations.




Areas of Geek interest: Home Theatre, HTPC, Android Tablets & Phones, iProducts.

 
 
 
 


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  # 2266184 28-Jun-2019 11:35
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Bear in mind he's leaving to start his own design company, of which Apple will be the first (and biggest?) client.

 

I'm thinking he hit a salary cap and this is the only way to advance his career.

 

Either way, hopefully Apple ends its obsession with thinness above all else.


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  # 2266185 28-Jun-2019 11:35
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Looks like his broken keyboards broke him.  


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  # 2266187 28-Jun-2019 11:36
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Benjip:

 

I'm thinking he hit a salary cap and this is the only way to advance his career.

 

 

Given his net worth is estimated at half a billion, I'd be disinclined to believe it's about money. 




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  # 2266204 28-Jun-2019 12:03
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If only hardware and software were mix and match....






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  # 2266218 28-Jun-2019 12:20
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Geektastic:

If only hardware and software were mix and match....



Exactly. I have often thought that, because I am somewhat wedded to Apple ecosystem, my ideal phone would be iOS running on the beautiful hardware and form-factor of something like a Samsung Galaxy S10.

 
 
 
 




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  # 2266227 28-Jun-2019 12:42
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eracode:
Geektastic:

 

If only hardware and software were mix and match....

 



Exactly. I have often thought that, because I am somewhat wedded to Apple ecosystem, my ideal phone would be iOS running on the beautiful hardware and form-factor of something like a Samsung Galaxy S10.

 

 

 

Yes indeed. Or one of those nice looking HP Spectre laptops running Mojave.

 

It'll happen one day, I hope.






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  # 2266276 28-Jun-2019 13:57
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I’m mostly wondering how they will put people to sleep with their product launch videos now without the Jony ASMR. 


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  # 2266576 28-Jun-2019 23:58
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Benjip:

 

Bear in mind he's leaving to start his own design company, of which Apple will be the first (and biggest?) client.

 

I'm thinking he hit a salary cap and this is the only way to advance his career.

 

Either way, hopefully Apple ends its obsession with thinness above all else.

 

 

 

 

There is talk Apple are just saying that he will still be involved to stop a share price dip/panic. 

 

I very much doubt salary caps apply at his level.


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  # 2266636 29-Jun-2019 10:46
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My two biggest gripes with Apple at the moment is their; 1)withdrawal from the home 'network' hardware market and 2) their halfway half hearted dip into the 'HomePod' market. These two areas of course could be blended into one and Apple should go 'whole hog' into the home automation product and software market.

 

This area would be ideal for Jony in designing new hardware; lights (free standing & fixed), blinds, doors locks, security cams and, dare I say it, Home Theatre sound & video systems. His sense of aesthetics is exceptional. Think of Arne Jacobsen and his stainless coffee set or Poul Henningsen lights (for which we have a copy of one of his table lamps).

 

This whole area of Home Automation is just waiting for someone like Sir Jony Ive.

 

Even so, good luck to him and his new endeavours.





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  # 2266763 29-Jun-2019 12:15
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 As a software engineer that studies Human Computer Interaction (HCI) and Interaction Architecture, I am aware of some of his work around Apple products, one has an appreciation of what goes into things.

 

i am not really a fan of Bauhaus design, the geometry often appears too rounded for me, and while form follows function makes sense, for me emotion and function are also important.

 


For me, design is about pervasiveness without awareness - being able to focus on tasks without an awareness of the device, and bringing interaction into the physical space to create connection and emotion.

 

The device that I appreciate would have to be the iPad - its form, weight,  tactility, balance, texture work quite well, and apple have carried that into their product packaging experience i think as an extension of the product.

 

 





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