This may be one of those questions that has no real definitive answer
Lets say I do a search on google for milk bottles.
There are two sites found Both are blank sites , no enhancements they are both on the same isp both same server Identical in fact except for the name
one is http: //milkbottles.com
the other is http: //blank.com/milkbottles/
which one would be placed higher in the list of results of sites found?
If the milkbottles.com is placed higher does that prove that a domain matching the name searched is preferable? or "is it not as simple as that....."