Why cinema charge us booking fees when we buy movie ticket online?
Unlike lots of business encourage customer to paid online to reduce labor cost and save time on both parties, Event cinema and Hoyts cinema charge customer extra "booking fees" when we purchase movie ticket online or via mobile app.
So what is the reason behind the extra booking fees? Why we need to pay extra for the same movie ticket? Why we have to paid extra if we decided not to line up in the cinema and use their staff to get movie ticket? Is it a punishment for free up their staff workload?