Just got an email to say Yoobee is now re-branded as Oobe. Makes sense given that Yoobee are also an education establishment so avoids confusion.

I personally think it is a little bit of a fail given they wanted to create their own identity, Oobe stands for Out of box experience so nothing new and a google brings up heaps of results such as Microsoft. There is also an Oobe company in Aus, America and in the UK, ranging from fashion to landscaping.

I also tried to find Oobe NZ with no luck and oobe.co.nz is blank, http://www.yoobee.com still works but met with a site is down currently for maintenance message. I would of thought if they were re-branding they would have a website ready.

What do you guys think? Good re-brand or an odd choice?