Only competition drives decent innovation/development
I agree Sky's monopoly is crap, because they are always doing only the minimum. But, they are doing the minimum: just enough to keep the majority happy.
The offering in the last 5 years has actually become decent by my standards: MySky is a great service, isky was finally done well enough, more sports channels to accommodate overlapping live events, and HD where it counts for me: on all the sport channels.
What sucks about it is that it is alltogether over-priced. All the add-ons add up to way too much.
And WhoTF WANTS SKY BASIC? ahhhh, just give us a pick n mix choice (pretty much just sport for me)
My final point is that since premier league pass has come in, I see an alternative nightmare future where sports (or any content) are spread across multiple providers and you actually end up having to pay more through multiple cheaper subscriptions than you do in the current monopoly scenario... (e.g. 2 or 3 x$70 instead of 1x $100)