Big drop in Sky subscribers

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2094 posts

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#1547681 6-May-2016 15:28

ockel:

Roy Morgan research shows that most Australians watch less than 10 channels http://www.roymorgan.com/findings/6675-foxtel-pay-tv-subscribers-watch-eight-channels-december-2015-201602162237 and that sort of stat is pretty much consistent in other countries too.

To be fair Australian TV is AWFUL.

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Yabanize

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#1547687 6-May-2016 15:42

Yes, NEON is more expensive than Lightbox and Netflix, However it has shows like game of thrones that are expensive

Neon is $20 a month.

The other way to watch Game of Thrones would be to pay for a HBO Now subscription $14.99 USD = $21.87 NZD + the cost of an unblocker.

BUT Neon doesn't offer HD.

dclegg

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#1547700 6-May-2016 16:12

Yabanize:

Yes, NEON is more expensive than Lightbox and Netflix, However it has shows like game of thrones that are expensive

Neon is $20 a month.

The other way to watch Game of Thrones would be to pay for a HBO Now subscription $14.99 USD = $21.87 NZD + the cost of an unblocker.

BUT Neon doesn't offer HD.

If Neon was available in HD, I'd seriously consider replacing HBO Now with it. Although I'd want to take the trial for a spin first to see how reliable it is. I'd also probably wait until they have either a PS4 or Apple TV app, rather than relying on AirPlay.

dafman

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#1547717 6-May-2016 17:32

Not great stats of recent, looks like the cash cow is slowly running out of grass. Perhaps Sky could look to Mark Weldon and Rachel Glucina to turn their fortunes around?

MikeB4

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#1547753 6-May-2016 18:08

littleheaven:
MikeB4:

Too early? I mean nationally not geekzone, not everyone is knowledgeable or interesting faffing around to get streaming up and going.

I don't think it's too early to start ramping it up - they're already getting left behind by the likes of Netflix - but for some people, it's not going to be feasible to use SVOD. My parents, for example. They have super slow ADSL and can barely work their Sky decoder, but Dad loves his sport and Mum her UK shows.

I have tried to get my in laws using Netflix as they have UFB but they are just not interested in the hassle they like to turn on their TV and watch for a bit. It's not because they don't understand my father in law was a computer engineer before I knew what a computer was.

Linuxluver

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#1547797 6-May-2016 19:26

Wages are flat.

Rents are up.

Jobs are less secure more and more.

Where can a few dollars be saved? Well...there's a $1,000 / year approx going to Sky for basic package plus the rugby.

Free up a thousand by dumping Sky?

Done. Kill it. Netflix is waaaaay cheaper anyway.

Maybe if the government hadn't implemented policies to keep wages down and house prices high Sky might be more affordable for more people.

But it didn't go that way.........

(If this doesn't describe you then you probably had other reasons not to waste $1000/yr on TV).

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networkn

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#1547833 6-May-2016 21:32

wasabi2k:

ockel:

Roy Morgan research shows that most Australians watch less than 10 channels http://www.roymorgan.com/findings/6675-foxtel-pay-tv-subscribers-watch-eight-channels-december-2015-201602162237 and that sort of stat is pretty much consistent in other countries too.

To be fair Australian TV is AWFUL.

Well I can't agree here in the slightest. Australian Drama is consistently some of the best in the world in my opinion.

tdgeek

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#1547838 6-May-2016 21:42

dafman:

Not great stats of recent, looks like the cash cow is slowly running out of grass. Perhaps Sky could look to Mark Weldon and Rachel Glucina to turn their fortunes around?

What cash cow is that? It isn't Sky, thats not a cash cow. Its ROI is fine,no more than fine. It pays a lot for content and it makes fair return, thats not a cash cow

vexxxboy

4229 posts

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#1547846 6-May-2016 22:26

jeez, people are getting carried away. Sky still has over 800,00 subscribers and made a profit of over $150 million, It's not like they are at deaths door. . pretty sure netflix and Lightbox in NZ would kill for numbers like that.

Common sense is not as common as you think.

ockel

2031 posts

Uber Geek

#1547854 6-May-2016 22:38

vexxxboy:

jeez, people are getting carried away. Sky still has over 800,00 subscribers and made a profit of over $150 million, It's not like they are at deaths door. . pretty sure netflix and Lightbox in NZ would kill for numbers like that.

Pretty sure that NZME and Fairfax would kill for numbers like that too. Fairfax says it'll move to weekend only on its mastheads in due time. Wonder how long before the NZ Herald does the same?

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UHD

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#1547861 6-May-2016 23:37

I think it is interesting that Sky have 800,000 subscriptions in NZ. Given the average household size is 2.7 that means more than half the country is able to watch Sky TV of some form.

jarledb

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#1547873 7-May-2016 00:21

Doubling the churn rate in a year? If the trend keeps that means they will be loosing 90.000 this year, 180.000 next year and so on. And the curve might not be even...

As more and more people get good broadband speeds, there is also a chance that someone else will come and eat their cake. First company to start offering "pick and choose" TV channels over the internet in NZ would be able to get a lot of those customers to switch.

Sky is delivering a sub-par product for a very high price. So far their competition is Netflix. When (and I am pretty sure it is when, not if) someone else comes in and challenges them on quality and price, they will be in real trouble.

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Batman

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#1547875 7-May-2016 00:37

UHD:

I think it is interesting that Sky have 800,000 subscriptions in NZ. Given the average household size is 2.7 that means more than half the country is able to watch Sky TV of some form.

I suspect a major hotel would easily have "tens" if not "hundreds" of subscriptions ...

Finch

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#1547877 7-May-2016 00:59

This needs to be cheaper. I'm on the $50 deal, I wouldn't have SKY if I wasn't able to be on it.

UHD

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#1547878 7-May-2016 01:12

joker97:

UHD:

I think it is interesting that Sky have 800,000 subscriptions in NZ. Given the average household size is 2.7 that means more than half the country is able to watch Sky TV of some form.

I suspect a major hotel would easily have "tens" if not "hundreds" of subscriptions ...

I'm also sure the households that have Sky aren't likely to be ones with 2.7 people in them. More like the 4+ range.

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