Article on the NBR website says Sky will receive no revenue from this and that every cent goes to Bein. Seems like the deal has been done to prevent any further backlash from football fans.
It'll get spun as a bad deal for Sky and its shareholders - cos thats the thing to do. But unlike Sparks Lightbox giveaway it wont cost any money to reduce churn. If you believe in the "churn reduction" story.