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1700 posts

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  # 1795518 6-Jun-2017 17:01
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tdgeek:

 

Jaxson:

 

.  I'd pay $20 a month for F1 coverage, if I could dial in and watch a live stream for example.  Fanpass has shown that the infrastructure now exists for this to be viable.  It's just priced beyond my reach now, but only because I have to pay Sky's overheads.  If I could dial into the F1 show directly, then it wouldn't have to cost as much as what Sky's selling it for.  Maybe this will change moving forward, but it's nothing to do with Sky really.  As long as there are sole distributor rights on offer, their business model will be sustainable as there's simply no where else to go here.

 

 

Good example. Im into F1 too. Sky will have paid good money for it, its a premium sport. But its also a niche sport. Say its $300 for a season. Two or three other sports are also $300 for a season or more. Pushing a grand. If they sold it as bits and pieces, there wont really be that many buying $300 subs, or a bit here and there on a per race basis. But if its bundled with many sports, its a more expensive option, but not bad value if you also like AC, Rugger, league, V8 Supercars etc. Or some.

 

 

 

 

$20/month is $200 for a season (or $10/race).  What are the rights worth in NZ?  More or less than EPL?  Is it more or less popular - for people to want to pay for it.  Gross it up and work out the required revenue to make it a profitable model. Do you need 20,000 subscribers, 50,000 subscribers, 100,000 subscribers?  And what are the chances of earning a profit on it?

 

If you think there is a market then dust off your chequebook and approach your bank manager.  If you think you have a viable business then get amongst it - the world is your oyster.  Smarter, richer people have tried in other areas - and with partners that have (supposedly) deep pockets.  Ask yourself if your pair is bigger than theirs.  


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  # 1795766 7-Jun-2017 09:58
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ockel:

 

 

 

If you think there is a market then dust off your chequebook and approach your bank manager.  If you think you have a viable business then get amongst it - the world is your oyster.  Smarter, richer people have tried in other areas - and with partners that have (supposedly) deep pockets.  Ask yourself if your pair is bigger than theirs.  

 




 

My comments are where this will head in the future.  I'm not saying it's there yet.  It won't change until the content providers believe they can get more money selling their wares themselves, and cutting out the middle man of companies such as Sky.  Fanpass worked, in terms of delivering a near faultless 720p stream.  Options are there, and I expect to see more of it moving forward, especially as fans expect more mobile app coverage etc.

 

 

 

 

 

ockel:

 

 

 

The Indy 500 replay (which has is that delayed tier of lower value rights) is available on Youtube.  But the race itself was livestreamed on ESPN.  Significantly greater value derived.

 

 

 

 

yup, that's kinda obvious?


 
 
 
 


1700 posts

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  # 1795774 7-Jun-2017 10:10
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Jaxson:

 

 

 

ockel:

 

 

 

The Indy 500 replay (which has is that delayed tier of lower value rights) is available on Youtube.  But the race itself was livestreamed on ESPN.  Significantly greater value derived.

 

 

 

 

yup, that's kinda obvious?

 

 

Yes but the inference was that the big race at the Brickyard was livestreamed on Youtube (like Bundesliga or NFL).  In fact Disney had the live rights with broadcast in ABC and ESPN.  Extracted the value of viewership domestically and internationally - and then, when its of little value, you can watch it delayed elsewhere.


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  # 1795805 7-Jun-2017 10:42
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ockel:

 

 

 

Yes but the inference was that the big race at the Brickyard was livestreamed on Youtube (like Bundesliga or NFL).  In fact Disney had the live rights with broadcast in ABC and ESPN.  Extracted the value of viewership domestically and internationally - and then, when its of little value, you can watch it delayed elsewhere.

 

 

No, not saying it was live streamed on YouTube at all.  Sorry, thought that was obvious. 

 

 

 

Points are still:

 

 

 

The tech is now there to live stream at a satisfactory level.  1080p should be doable, with options for 720p or lower (yuck!) if required.

 

 

 

Moving forward, content generators may opt to skip the middle man, given the viable alternate delivery method available today.

 

A hybrid model could work also, in terms of selling broadcast rights, but offering streaming rights differently or non geolocked at all back to the source.

 

 

 

We shall see what evolves over time, but at the current time FanPass is out due to their adopted pricing model/the costs to them to offer a streamed source locally.

 

 

 

 


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