I may not love Sky but neither do I want to see the company go bust, that's a whole lot of people out of work and potentially a much worse situation for consumers.
I don't think anyone here wants to see Sky go bust. I certainly don't. Some of us just wish they would up their game.
There are comments in this thread that indicate there are people who are gleefully anticipating thier demise and believe it can't happen quick enough. Those people are the ones that hold the (obviously) incorrect assumption that they are being ripped off.
I have no time for this level of ignorance personally. There are a huge number of us who would be severely disadvanted by the end of Sky.
I hope they can find a way to optimize their offering to lower their prices, but at $3 a day, which is less than a cup of coffee, it's not a terrible value, if you watch some of the content.