I think the point that is being made, is despite the fact that the UK has well over 10 times NZ population, you cannot get away from the cost of sport.
And we are not too bad at all here.
We all know that Sky doesn't rort us, so we seem to be ok down under IMHO
Sky must know the peasants are close to revolt. I've just seen the ad putting the sports viewers in team uniforms (movie subsidisers don't make the team :-( ). An attempt to shift the perception of the cost of sport from Sky profit to direct flow through support of the various sporting codes.