What's the general feel for whether this will be successful or not? The goal is to increase subscribers, the cost is reducing the revenue
If 10 subscribers go to Starter, thats $250 down the gurgler, so they need almost 5 new sport subscribers at the base 24.91 + 29-90. Or if most will get MySky at 15 then they need about 3.5 new subscribers. They will pick up a little on HD fees and lose a little for those that will now get Soho for free, so lets say will they get 3.5 new subscribers for every 10 that take the $25 saving?
Also, those that just cant manage Sport, the entry level cost is now $55, down from $80. No HD, must watch live, but $55 for SkySport is quite compelling. Full flavour at $104.80 down to $80 is also quite compelling