If they dropped the adds and got say a 10% increase in subscribers.
Do they then need to increase cost to keep total revenue the same?
Article looks to be 2016, not sure if that trend is continuing, plus how much of that ad revenue is from Prime, which is free to air.
The other night I was being put off by Sky advertising itself, so not really revenue generating, just seemed to hacking off viewers for their own gratification.
I have no problem with adverts between programs, just don't like the flow being interrupted.
I don't watch much on freeview, but feel adds on there is fair enough, as it's their only revenue source. Sky to me seems to be double dipping.