rugrat: It must be the whole customer base. There's only 672 hours in 4 weeks.
The promos Sky have the opposite effect on me, I watch less because it ruins the viewing experience.
How many of those hours watched are Sport v's general entertainment?
They have channel 0 and 28 for people to see what's on, plus they could do it at beginning and end of shows.
Yes Freeview does promo's during program, but Sky does it like they're on Steriods.
The last Neilsen stats I have for watching usage are from 2015. I cant remember but I think its per person data:
Sky movies 74 minutes per month
Sky Sport 218 minutes per month
Other Sky channels 1,655 minutes per month.