Let us not forget Tivo, which I believe both TVNZ and Spark were involved with to some extent. Let us hope it is more successful than that.
I cant blame them though. Great device and threads exist to extend it. HybridTV shut it down. I feel todays announcements do add more control, or at least that sport is not likely to be shut down after 10 years. Sport will go on. No matter who it is with.