Sky and Netflix don't compete.
With the exception of sport, they compete.
And if sport wasn't the exception, one would be gone by lunchtime.
Ok, that's true, but lets be frank, who would pay $20 for the MySky box, let alone the subs for Basic to watch FTA and a few other channels? Most use a Freeview box. Its all about sport these days, you like that type of content or not.