For me the biggest failure or better term is shortfall is the lack of a free trial period. We have seen many services come and go in NZ and some were epic failures so a free trial gives the consumer the chance to taste the wares without an outlay. It also in some ways shows that the provider is confident that their product is a winner, an exception to this is Spark Sport with offers a trial be it a very brief trail, the product is not really fit for market and appears to be a beta release. Even Apple doesn't charge for beta.