For Sky Sport Now, I managed to get the $300 deal on Black Friday to cover 12 months. The new monthly price is quite a lot more than the nearest comparative product in Australia, Kayo. Reports from various sources suggest that Kayo is the better product.
As a sports fan in NZ, your legal choices are zero so there is nothing you can do. Pay the increased price or miss out on all your sport.
I use Kayo and it's a far superior offering to Sky Sport Now in all aspects EXCEPT for the key one - content.
Australia is such a fractured sports market now. To watch everything you need Foxtel(Kayo), Optus Sport, Paramount+ and Stan Sport, whereas with Sky it's now all in one place, but their SSN product is poor. Poor image quality, poor UI, slow at getting replays up, difficult to search etc.
Kayo also has 2 (standard) or 3 (premium) simultaneous streams. Infuriates me that Sky don't in this day and age offer at least 2 streams.
They've basically go the NZ sports fan by the balls, and the price will only continue to move upwards and probably at alarming speed.