Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.




33 posts

Geek


Topic # 57075 2-Feb-2010 15:46
Send private message

Here's an idea for cricket on Sky (as a hopeful but pessimistic Sky subscriber and cricket lover):

There are approximately 100000 Indians in New Zealand.  If you assume 40,000 households, (based on 2.5 ppl per household), and Sky penetration of 40% - reflecting generally higher than average socioeconomic status, that gives total Indian households that have Sky of 12,000. 

Now say, of those 16,000 households, approximately 50% are interested in purchasing a cricket channel - exclusively showing Indian cricket, including matches played in India and overseas, would Sky make its money?

At $400p.a. or $33/month on top of the additional subscription (based on a completely unscientific poll of the Indians I've spoken to over the last 2 months and the price they would be interested in paying), that results in additional revenues of $3.2m a year.  Would it be enough for Sky to set up a "cricket channel" and buy the rights for series played by the Indian cricket team?

Keep in mind that this is just the existing customer base, and doesn't include the number of people would sign up for this service.  I heard Direct TV in the US started something similar and its customer numbers went up dramatically.

Any comments?

Create new topic
1435 posts

Uber Geek
+1 received by user: 433

Trusted

  Reply # 295587 2-Feb-2010 23:22
Send private message

or even a dedicated "cricket" channel with all matches be it india or NZ/AUS matches. i'd deff pay more for that




103 posts

Master Geek
+1 received by user: 2


  Reply # 295677 3-Feb-2010 12:17
Send private message

This sounds like a good and viable idea although I do think that it should include as many of the test playing nations as possible. Have you tried suggesting this to SKY, Im sure we would be intersted in reading their response. Perhaps the $33/month might be a bit steep, Personally I would be prepared to pay about half that, but Im probably not as fanatical a cricket follower as some.

 
 
 
 


2590 posts

Uber Geek
+1 received by user: 306

Trusted
Subscriber

  Reply # 295682 3-Feb-2010 12:27
Send private message

I think if it was a dedicated cricket channel (similar to the Rugby channel) you could really widen the potential audience. My wife would be into it but would probably only pay the same amount as the Rugby channel.




My views (except when I am looking out their windows) are not those of my employer.

199 posts

Master Geek


  Reply # 295686 3-Feb-2010 12:33
Send private message

Nikoftime: This sounds like a good and viable idea although I do think that it should include as many of the test playing nations as possible. Have you tried suggesting this to SKY, Im sure we would be intersted in reading their response. Perhaps the $33/month might be a bit steep, Personally I would be prepared to pay about half that, but Im probably not as fanatical a cricket follower as some.


I agree, $33/month is steep, now $10/month and its game on...

1435 posts

Uber Geek
+1 received by user: 433

Trusted

  Reply # 295689 3-Feb-2010 12:49
Send private message

i'd deff get rid of movies to upgrade to a cricket channel :) in HD OFc.




21 posts

Geek


  Reply # 296596 6-Feb-2010 12:22
Send private message

You could do the same thing for football, what I wouldn't pay for a dedicated football channel with more European games on....

1435 posts

Uber Geek
+1 received by user: 433

Trusted

  Reply # 296597 6-Feb-2010 12:31
Send private message

lukei1: You could do the same thing for football, what I wouldn't pay for a dedicated football channel with more European games on....
 

in HD




189 posts

Master Geek
+1 received by user: 6


  Reply # 296601 6-Feb-2010 12:53
Send private message

l43a2:
lukei1: You could do the same thing for football, what I wouldn't pay for a dedicated football channel with more European games on....
 

in HD



same here i so hope it happens sometime soon. i hope the world cup this year is in HD. would be nice if they have dedicated worldcup channel for it



33 posts

Geek


  Reply # 296972 8-Feb-2010 09:35
Send private message

Mate you'd be lucky to get the matches in widescreen, let alone HD! Most matches in the sub continent are still broadcast in 4:3.

On a related front, I am going to email Kevin Cameron, director of progamming at Sky, and see what he says. Probably will get a standard response, but no harm in trying.

1677 posts

Uber Geek
+1 received by user: 7

Trusted

  Reply # 297058 8-Feb-2010 14:11
Send private message

they could just allow us to add Setanta, which show most of India's home series', and also lots of European football. They can just pull the signal off Optus D2 and rebroadcast it.

I'd pay more for extra cricket. Sky's coverage of overseas series other than Australia seems even worse than usual right now.



33 posts

Geek


  Reply # 297059 8-Feb-2010 14:15
Send private message

I thought Setanta was defunct?

But you're right. In the past Sky used to show matches from South Africa as well. Its a shame we had to miss a cracker of a series like the one against England.

1435 posts

Uber Geek
+1 received by user: 433

Trusted

  Reply # 297061 8-Feb-2010 14:16
Send private message

yea Setanta sports would be awesome.




Create new topic



Twitter »

Follow us to receive Twitter updates when new discussions are posted in our forums:



Follow us to receive Twitter updates when news items and blogs are posted in our frontpage:



Follow us to receive Twitter updates when tech item prices are listed in our price comparison site:





News »

New Zealand government to create digital advisory group
Posted 16-Dec-2017 08:47


Australia datum changes means whole country moving 1.8 metres north-east
Posted 16-Dec-2017 08:39


UAV Traffic Management Trial launching today in New Zealand
Posted 12-Dec-2017 16:06


UFB connections pass 460,000
Posted 11-Dec-2017 11:26


The Warehouse Group to adopt IBM Cloud to support digital transformation
Posted 11-Dec-2017 11:22


Dimension Data peeks into digital business 2018
Posted 11-Dec-2017 10:55


2018 Cyber Security Predictions
Posted 7-Dec-2017 14:55


Global Govtech Accelerator to drive public sector innovation in Wellington
Posted 7-Dec-2017 11:21


Stuff Pix media strategy a new direction
Posted 7-Dec-2017 09:37


Digital transformation is dead
Posted 7-Dec-2017 09:31


Fake news and cyber security
Posted 7-Dec-2017 09:27


Dimension Data New Zealand strengthens cybersecurity practice
Posted 5-Dec-2017 20:27


Epson NZ launches new Expression Premium Photo range
Posted 5-Dec-2017 20:26


Eventbrite and Twickets launch integration partnership in Australia and New Zealand
Posted 5-Dec-2017 20:23


New Fujifilm macro lens lands in New Zealand
Posted 5-Dec-2017 20:16



Geekzone Live »

Try automatic live updates from Geekzone directly in your browser, without refreshing the page, with Geekzone Live now.



Are you subscribed to our RSS feed? You can download the latest headlines and summaries from our stories directly to your computer or smartphone by using a feed reader.

Alternatively, you can receive a daily email with Geekzone updates.