eventually i think everyting we see on tv we will have to pay for, thats unless the government pays for us, ie government funded freeview. with the advance of new technology like PVR's, myski hdi etc... more people are recoding content to view later and not watching it live, and as a result skipping the adds. Some PVR's even have advanced add skip functions. In my opinion, i think we will see less content for free, paytv will become more common, and to top things off we will still get adds regardless if watching live tv or not. If people are using PVR's to skip adds, I would think twice before placing adds on tv if I owned a company, I would probably go for radio instead or other advertising means. Needless to say I book most of my programs to record and watch them later, I know other people who do the same, some with mysky have atleast 6 series links set up, sometimes more for stuff on freetoair tv. PVR's = add skip = adds no seen or watched = less companies wanting to advertise = loss of revenue = less programming on tv = tv companies like tvnz in financial difficulty = tv companies like tvnz resorting to paytv to show their content. thats my oppinion, other people may dissagree or have different views