The government IS NOT doing this, according to the NBR.

The government will spend $12 million to $18 million over the next three years helping around 58,000 households deal with the analogue TV switch-off, new broadcasting minister Craig Foss revealed today.

That equates to an average $206 to $310 per assisted household, if 58,000 are assisted.

Industry whispers suggested that set-top boxes for igloo, the pending low-cost Sky TV-TVNZ low-cost pay TV joint venture, would be eligible for targeted assistance funding under the scheme.

However, the scheme revealed today explicitly excludes pay TV providers Sky TV, TelstraClear (though its cable TV service) and the yet-to-launch igloo - essentially leaving Freeview as the only eligible digital TV platform.