joker97: $25 bucks a month to watch freeview?
The same purchase price got me a Tivo, with twin freeview tuners, an internal hard drive, an (extremely limited) movie download service, wifi setup and web booking functionality. Oh and no monthly fee to watch freeview.
Igloo wasn't intended to be competition for PVR's, but it's in the same price range fundamentally. It will sell for sure, but I'm not entirely sure myself who the target audience is, other than the obvious grandparent market who currently buy only the base sky package to get a few documentary shows etc. They've probably already got full sky though, so sky wouldn't actually want them to swap?...