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  # 203771 27-Mar-2009 17:24
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Fossie: .........yaaaaaaaaaaaaaaaay.

I...can...barely...suppress.....my......excitement.......
Yes ... just a little under nine months away.

 
 
 
 


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  # 203808 27-Mar-2009 23:06
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freitasm: And as usual MediaWorks playing the others with their EPG content.


You always get this kind of arsy behaviour in a small market. But it's strange that Mediaworks jumped so eagerly into bed with Sky but are playing the tease with TVNZ when the value proposition is similar. All that news department rivalry seems to have affected their relationship.




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  # 203834 28-Mar-2009 07:01
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I wonder why they're not using MHEG5 here in NZ but are in Aussie? Infact the agreements over there around Tivo were really the start of their negotiations for a common EPG and subsequent plan to launch Freeview in Aussie.


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  # 203847 28-Mar-2009 09:37
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The power of the TIVO brand interests me.

Clearly a major player overseas TNVZ with it's refocused direction of 'serving content on as many platforms as it can get it's hands on' is banking on the brand to really leveridge its content where perhaps Freeview has not done the job so well to date.

The functionality of the PVR has been much hyped (almost as much as it's name) but in the end the players in this game (TVNZ, Mediaworks etc.) will really fly or die based on their content offerings regardless of which platform they plump for.

In an era when you can torrent most of the 'popular' stuff and watch it within hours of it's US air date - serving up complelling content will be these guys next big challenge now they are getting their heads around a new world order of content delivery.

From my limited take so far there's not too much about the TIVO that sets it aside from a home built PVR option or just sticking with my MySky HDI when it seems 99% of the content I want will be on that platform.




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  # 203850 28-Mar-2009 10:01
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Some good thoughts there Paul.

One thing us "geeks" tend to forget is that we are only a small part of the population. The average mum and dad and the 3 kids don't necessarily a) know anything about "Tivo" or what it can do, they have probably never heard of it and b) torrent american shows etc.

Tivo is going to require substantial marketing or else it will be similar to VOIP - lots of potential but too hard/expensive for the average family to utilise or know about. The marketing has been done with Freeview to a certain extent but I still doubt a good chunk of the population know really what Freeview is all about.

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  # 204096 30-Mar-2009 01:11
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sbiddle:
ventolin: Considering the Australian TIVO box is mpeg 2 and NZ's will need to be mpeg 4 those prices are incorrect.


I've read somewhere in the past that series 3 Tivo's have H.264 hardware already and it's simply not used at present. If this infact true then there is probably very little in terms of hardware development required for the NZ boxes.



MHEG-5 support may, on the other hand, be something that needs to be developed.

 
 
 
 


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  # 204119 30-Mar-2009 09:33
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TiVo is launching Blockbuster service in US and I think Australia is getting it too... so if that's so, perhaps when TiVo hits NZ, we may get movies over the broadband on TiVo.




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  # 204128 30-Mar-2009 09:59
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tsamb:
sbiddle:
ventolin: Considering the Australian TIVO box is mpeg 2 and NZ's will need to be mpeg 4 those prices are incorrect.


I've read somewhere in the past that series 3 Tivo's have H.264 hardware already and it's simply not used at present. If this infact true then there is probably very little in terms of hardware development required for the NZ boxes.



MHEG-5 support may, on the other hand, be something that needs to be developed.


The Australian Tivo will be using the Australian Freeview MHEG5 EPG for it's EPG.

Here in NZ it appears that Tivo will not be Freeview certified and will be using the internet to download the EPG and not MHEG5. This also means you obviously won't be able to use Tivo without broadband.

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  # 204283 30-Mar-2009 19:28
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scottjpalmer: Tivo is going to require substantial marketing or else it will be similar to VOIP - lots of potential but too hard/expensive for the average family to utilise or know about. The marketing has been done with Freeview to a certain extent but I still doubt a good chunk of the population know really what Freeview is all about.


Agree with you on this Scott.

The marketing push required will be significant but I suspect with TVNZ's reach it will be quite successful.

Also at play here is what constitutes the 'average family' - that's shifting in the tech world all the time with awareness levels and tech skillsets growing all the time driven by the younger end of the population.

I'd hazard a guess that with the recent marketing efforts of the Freeview consortia the levels of awareness around digital reciever products have never been higher in this country. Tivo can leveridge off that free of charge.

In my view Freeview as an over arching badge applied to all the free to air vendors covered by it may have caused some confusion in the minds of the target audience.

To me Freeview feels more like a certification process than a service. The brand may have stood a stronger chance if (like sky) they ran it as a sole entity and bundled up the content of the current vendors as an upfront offer.




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  # 204299 30-Mar-2009 20:42
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paul151:
scottjpalmer: Tivo is going to require substantial marketing or else it will be similar to VOIP - lots of potential but too hard/expensive for the average family to utilise or know about. The marketing has been done with Freeview to a certain extent but I still doubt a good chunk of the population know really what Freeview is all about.


Agree with you on this Scott.

The marketing push required will be significant but I suspect with TVNZ's reach it will be quite successful.


Tivo has a extra advantage in that many people have heard of it from/on US tv shows.  Every now and then you get "did you remember to tivo that show", or "i tivo'd it".  Someone who looked at me with confusion when i mentioned HTPC knew instantly what i meant when said its like a Tivo.




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  # 204693 1-Apr-2009 14:38
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I'd say a killer feature is it's ability to learn viewing habits and auto-record.  Prior in this thread someone spoke of the ability to *download* a previous episode of Shorty St, but it's 'intelligence' allows it to learn you watch Shortland Street and start recording it whenever it's on automatically so you don't even have to download it.

If nothing is on live tv - you scan the tivo recordings to see what it's got for you.  It does this based on actor, genre, date infomation, etc from shows.  And in case you think it's got the wrong idea, you can flag shows you like or don't like from the remote.

Of course, there's the infamous case published in the Wall Street Journal of someones Tivo that thought they were gay since it inexplicably kept recording programs with gay themes, he tried to fix it and then started recording Nazi releated material.  :)


-KENT


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