This way, I receive free push notifications of alarm events to my phone (as long as I don't have more than 5 alarms a day).
I don't think the official (that you have to pay for!) paradox app includes this functionality.
I'm sure there's similar apps for the iphone as well (though, you probably have to pay for it from what I've heard about apple apps / users).
app website is http://www.notifymyandroid.com/
Other than a user, I have nothing to do with notify my android.
Edit 2 - it also shows up on my $130 LG smart watch.