We heat the hot water 4am - 7am, which includes our 5am - 6am free hour and off-peak half price power on Electric Kiwi MoveMaster. Some days we end up using a fair bit of hot water during the day, like if we get out of bed after 7am on the weekends, so especially in winter we have a top-up heating mid to late afternoon, which is shoulder power rates for EK. Each day there is at least one bath and 2-4 showers. We don't run out of hot water.