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6704 posts

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  # 1009047 19-Mar-2014 15:29
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Telecom has dropped the ShowmeTV name. A new name has not been announced.



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Ultimate Geek


  # 1009076 19-Mar-2014 15:58
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I thnk we were all underwhelmed by the Showme name.

I think we should give them some suggestions from GZ!




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Ultimate Geek


  # 1009148 19-Mar-2014 17:23
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How about "Netflix" ?



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Ultimate Geek


  # 1009209 19-Mar-2014 18:13
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JimmyH: They need a delivery platform and some content.

For a delivery platform, they could do worse than to resurrect TiVo (which they were involved with before), setting up local support and giving them an attractive Freeview PVR (which people will buy) and that they can also push content to. Bundle the home networking package for free, zero rate the data for subscribers, and sell it for near cost in partnership with a major retailer to try and quickly build an install base. Given Hybrid's straits, they could probably pick up the NZ operation/rights very cheaply.

They also need to quickly get an app onto major brands of media players and TVs - as well as Android and iOS.

Then they need content quickly. Very quickly. Even if they lose money for the first couple of years while they build their base. If I was in their shoes I would look at:

1. Buying Quickflix cheaply, to get a quickish infusion of older content. Already, streamable to TiVo as per above, so they could hit the ground running.

2. Trouble is Quickflix's content range is, to say the least, slender. They also need to use their comparatively deep pockets to bulk out this offering very quickly. Including aggressively bidding for a few Game of Thrones type series that people know about and want to see - as a loss leader. Just take the hit to build brand and subscribers.

3. Grab content that Sky doesn't have rights to, isn't bidding for, and for which their is evidently a demand. I remember reading some years ago that up to half the income of some DVD stores was from the the more, emmm, "adult" fare. The should hoover up the rights to a lot of that material as cheaply as they can (Sky and the networks won't be competing for it) and launch an R18 Adult Channel. Distasteful? Yes. But it will give them a lot of evidently in demand content cheaply, and tons of free publicity as some of the more shrill lobby groups wind themselves up into a lather.

4. Look at targeting some of the sports content Sky doesn't have and for which their may be a demand. Club rugby? Hell, and university and top-level secondary school sport might work. Test it with an audience.

But whatever they do they need to be prepared to bleed financially for a couple of years to get it off the ground, and they have to move quickly.

My 2 cents.....


I like Jimmy's Quikflix idea even more now. They can grab a name that already has a degree of recognition.




Interests: HTPC, Web App authoring. 


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  # 1009228 19-Mar-2014 18:48
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Behodar: Telecom has dropped the ShowmeTV name. A new name has not been announced.


I imagine the show.me and showTV guys are pretty disappointed now.   I expect they thought it was payday when Telecom announced ShowmeTV.
What they should have done is waited until it was launched and Telecom had already invested too much into the brand to back off, then they would have been forced to cough up $$$$ to get the rights for the name from them.

As it is, only a name was announced and no investment had been made, so telecom can just change without losing anything.
(and, given the feedback on the name, seems likely this is quite good now)

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  # 1009245 19-Mar-2014 19:01
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NonprayingMantis:
Behodar: Telecom has dropped the ShowmeTV name. A new name has not been announced.


I imagine the show.me and showTV guys are pretty disappointed now.   I expect they thought it was payday when Telecom announced ShowmeTV.
What they should have done is waited until it was launched and Telecom had already invested too much into the brand to back off, then they would have been forced to cough up $$$$ to get the rights for the name from them.

As it is, only a name was announced and no investment had been made, so telecom can just change without losing anything.
(and, given the feedback on the name, seems likely this is quite good now)


I would think that keeping the similarly named companies happy was only part of the equation for Telecom deciding to can the name - given that feedback on the ShowmeTV name has been generally highly negative, it's a bit like they've been able to use a 'get out of jail free' card by using the name similarity as the reason.

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Ultimate Geek


  # 1013465 26-Mar-2014 22:11
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Watch Telecom/Spark go and lobby the Govt. to change the legislation so that VPNs, DNS spoofers and other means of access to US content is made illegal.

You read it here first.

 
 
 
 


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  # 1013500 26-Mar-2014 22:39
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sultanoswing: Watch Telecom/Spark go and lobby the Govt. to change the legislation so that VPNs, DNS spoofers and other means of access to US content is made illegal.

You read it here first.


That will be a tough ask.

Much more likely to lobby the studios, asking them to get netflix to better enforce geolocation requirements of their licensing as part of their content deals. Netflix could easily make it harder for nzers to sign up if they wanted to.

Whether the studios do it or not is a different matter....

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Master Geek


  # 1013588 27-Mar-2014 07:37
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sultanoswing: Watch Telecom/Spark go and lobby the Govt. to change the legislation so that VPNs, DNS spoofers and other means of access to US content is made illegal.

You read it here first.

Kim Dotcom will have more influence if he gets a few MP's into parliament!

578 posts

Ultimate Geek


  # 1013668 27-Mar-2014 09:31
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silverlake:
sultanoswing: Watch Telecom/Spark go and lobby the Govt. to change the legislation so that VPNs, DNS spoofers and other means of access to US content is made illegal.

You read it here first.

Kim Dotcom will have more influence if he gets a few MP's into parliament!


He will be irrelevant as he will either be in the US or have done a runner leaving behind debts and ruined careers

2967 posts

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  # 1013674 27-Mar-2014 09:37
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sultanoswing: Watch Telecom/Spark go and lobby the Govt. to change the legislation so that VPNs, DNS spoofers and other means of access to US content is made illegal.

You read it here first.


Wow - pick on Telecom/Spark!
Dont you think that Sky/TVNZ/TV3 has more to lose from the above technology? 
Its one of the reasons they are showing some programs very soon after US broadcast.




Nothing is impossible for the man who doesn't have to do it himself - A. H. Weiler

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  # 1013725 27-Mar-2014 10:30
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robjg63:
sultanoswing: Watch Telecom/Spark go and lobby the Govt. to change the legislation so that VPNs, DNS spoofers and other means of access to US content is made illegal.

You read it here first.


Wow - pick on Telecom/Spark!
Dont you think that Sky/TVNZ/TV3 has more to lose from the above technology? 
Its one of the reasons they are showing some programs very soon after US broadcast.


I disagree. If Sky/TVNZ/TV3 lose their online customers and the cable-cutters to Netflix it's no major loss - they still have their core broadcast services and the associated subscriber base that goes with it. If Telecom lose their customers to it, they have no customers full stop.

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Ultimate Geek


  # 1013805 27-Mar-2014 12:23
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robjg63:
sultanoswing: Watch Telecom/Spark go and lobby the Govt. to change the legislation so that VPNs, DNS spoofers and other means of access to US content is made illegal.

You read it here first.


Wow - pick on Telecom/Spark!
Dont you think that Sky/TVNZ/TV3 has more to lose from the above technology? 
Its one of the reasons they are showing some programs very soon after US broadcast.


Yeah - I'm not suggesting Rupert and his cronies in the old-school broadcast/cable model won't be lining up right behind Telcom/Spark.

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