I disagree. Lightbox has shown that it is possible to get a workable SVOD service here. While it certainly isn't as good as NetFlix in the content stakes, its far more impressive than I had hoped for. In fact, we're currently watching Suits on Lightbox because it has more recent seasons than NetFlix currently has.
While the difference between Lightbox & NetFlix may grate with those that have already been parallel importing their TV content, I think the vast majority who haven't (after all, it is currently more a geeks domain) will be quite impressed, especially if NetFlix ends up with content similar in quality, variety and quantity to what Lightbox currently offers.
Disagree all you like, Lightbox isn't a real service. It supports only one set top device, and that seems from the FAQ to need an iPad as well. When there's a Roku channel come back to us.