Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.


1297 posts

Uber Geek
+1 received by user: 165


Topic # 190867 14-Jan-2016 20:06
Send private message

Its a war of words.  NBC reveals data that quantifies Netflix's audiences.  
Of course Netflix wont tell how many are watching or when.  It's a trust me, its lots and its all good.  Bad for investors (like not knowing churn!).  

http://deadline.com/2016/01/netflix-viewers-jessica-jones-master-of-none-orange-is-the-new-black-broadcast-erosion-1201682311/

Wait for the war of words to erupt.

Create new topic
166 posts

Master Geek
+1 received by user: 48


  Reply # 1471335 14-Jan-2016 20:59
One person supports this post
Send private message

NBC is old and Netflix is new, the old dog always barks at the young dog.

3348 posts

Uber Geek
+1 received by user: 452


  Reply # 1471344 14-Jan-2016 21:18
Send private message

I've never watched any of the shows NBC is talking about... There's only so many shows that 'make it' each year, and they've not listed any of them.

Glurp
7561 posts

Uber Geek
+1 received by user: 3536

Subscriber

  Reply # 1471355 14-Jan-2016 21:24
Send private message

I don't even watch Netflix, but I also don't watch NBC or any of our local dinosaur television. Everything I see comes from on-line streaming, and the choice is immense. I doubt traditional TV will even exist five years from now. Our local broadcasters were also saying something like this recently, quoting their Nielson ratings. They are so busy trying to reassure each other that nothing is happening that they won't see the truck coming until it flattens them. Traditional TV is dead, end of story.





I reject your reality and substitute my own. - Adam Savage
 


4649 posts

Uber Geek
+1 received by user: 470

Trusted

  Reply # 1471414 14-Jan-2016 22:16
4 people support this post
Send private message

Ha, I like how they talk about the reduction in viewers soon after shows drop on Netflix, trying to paint that as a viewership drop off, rather than reflecting the fact the Netflix audiences have binge-watched the whole show in the first week.




Twitter: @nztechfreak
Blogs: HeadphoNZ.org




1297 posts

Uber Geek
+1 received by user: 165


  Reply # 1471521 15-Jan-2016 07:44
Send private message

NZtechfreak: Ha, I like how they talk about the reduction in viewers soon after shows drop on Netflix, trying to paint that as a viewership drop off, rather than reflecting the fact the Netflix audiences have binge-watched the whole show in the first week.


I think NBC is trying to quantify the previously unquantifable.  How can investors and content producer measure the impact of Netflix on viewing when it wont release any data.  

The measurement is over 35 days so its accumulating for all the binge watching.  Jessica Jones, for example, averaged 4.8 million viewers per episode over 35 days.  Narcos averaged 2.5 million viewers per episode over 35 days.  To put that in context a repeat of NCIS in the US on Tuesday night pulled almost 11 million viewers.  In contrast Heroes Reborn, which got cancelled, got 3.75m viewers in its latest episode.  

But Netflix doesnt need to accumulate viewers to justify to advertisers.  It just needs enough content for subscribers to keep paying.  Just like Sky doesnt care whether you watch 1 hour of sport or 10 hours of sport - so long as you keep subscribing.

The point that the NBC exec is trying to make is that for all the noise about Netflix's new and blockbuster shows the number of people watching isnt as high as the rhetoric would claim.  To date there hasnt been ANY data - just trust.  

Create new topic

Twitter »

Follow us to receive Twitter updates when new discussions are posted in our forums:



Follow us to receive Twitter updates when news items and blogs are posted in our frontpage:



Follow us to receive Twitter updates when tech item prices are listed in our price comparison site:





News »

Microsoft Dynamics 365 Business Central launches
Posted 10-Jul-2018 10:40


Spark completes first milestone in voice platform upgrade
Posted 10-Jul-2018 09:36


Microsoft ices heated developers
Posted 6-Jul-2018 20:16


PB Technologies charged for its extended warranties and warned for bait advertising
Posted 3-Jul-2018 15:45


Almost 20,000 people claim credits from Spark
Posted 29-Jun-2018 10:40


Cove sells NZ's first insurance policy via chatbot
Posted 25-Jun-2018 10:04


N4L helping TAKA Trust bridge the digital divide for Lower Hutt students
Posted 18-Jun-2018 13:08


Winners Announced for 2018 CIO Awards
Posted 18-Jun-2018 13:03


Logitech Rally sets new standard for USB-connected video conference cameras
Posted 18-Jun-2018 09:27


Russell Stanners steps down as Vodafone NZ CEO
Posted 12-Jun-2018 09:13


Intergen recognised as 2018 Microsoft Country Partner of the Year for New Zealand
Posted 12-Jun-2018 08:00


Finalists Announced For Microsoft NZ Partner Awards
Posted 6-Jun-2018 15:12


Vocus Group and Vodafone announce joint venture to accelerate fibre innovation
Posted 5-Jun-2018 10:52


Kogan.com to launch Kogan Mobile in New Zealand
Posted 4-Jun-2018 14:34


Enable doubles fibre broadband speeds for its most popular wholesale service in Christchurch
Posted 2-Jun-2018 20:07



Geekzone Live »

Try automatic live updates from Geekzone directly in your browser, without refreshing the page, with Geekzone Live now.



Are you subscribed to our RSS feed? You can download the latest headlines and summaries from our stories directly to your computer or smartphone by using a feed reader.

Alternatively, you can receive a daily email with Geekzone updates.