Just reading a piece on the NBR where it says
- 9% of the NZ online population say they have a subscription to Netflix NZ;
- 3% say they have a subscription to Spark's Lightbox; and
- 1% subscribe to Netflix outside of NZ.
Really, does it matter when you look at numbers?
Interesting, from that one could assume that SkyTV and Freeview are still doing well.
Sky has 800,000 subscribers, which I recall is a 50% market share,(of TV) and are doing well
1 in 11 having NF NZ I feel is surprisngly high.
Roy Morgan Research last year had Netflix at 164,000 households (with a reach of 398,000 people) or 10%. Its consistent depending on the context of the numbers (online population vs population or households.
Interesting though that Lightbox is lower than I expected. Spark stated it had achieved its 70,000 target at its FY15 result - and I assumed that was paying subs vs Spark freebies.