mattwnz: My issue with the ads are that they are often for online gambling platforms and the most horrible adverts, over and over again, and at least on the TV app, they don't appear to be able to be changed
.... will get ads interrupting them for charities operating in war-torn parts of the world - these ads are particularly confronting.
This is exactly what annoys me about ads now days.
Primary ads I get are legitimate business/services (which is fine) but when those are unavailable you get scams & adult content ads.
And there's no filter to go against ad types..... on YouTube (Google account) you can set your preferred ads but that is not a guarantee.
The whole advertisement targeting system needs to be changed if Google wants to stop people thinking about downloading an ad blocker.
Once people are on an ad blocker they're probably never going to want to delete it.