b0untypure1: bike barn have half price sales all the time :)

Is it really a half price sale when they just sell things at close double reasonable price the rest of the time? :P

I guess the manufacturer sets the RRP, then the Briscoe type stores play with the numbers. Marketing, nuff said

Briscoes don't worry too much about RRP.  When I was last looking for a rice cooker Briscoes had it at $50 when the RRP was $40.  I ended up buying it from Moore Wilson for closer to $25.