GV27:

 

gzt: I do drink Heineken Zero since it became widely available in bars. As an occasional it's pleasant and even somewhat relaxing and soporific without the alcohol if you like the taste.

 

I know it's considered raro by some of the more avid drinking enthusiasts but I legitimately enjoy Export Citrus Zero if it's on offer and will have that as a first choice.

 

When I went through my winding down drinking phase I was using them to sustain a night out and in the end I just started with them, only actually drinking beer if someone shouted a round and stuck one in my hand.

 

I just wish they cost less than a normal beer, which I think is an excise issue by way of still being fermented and therefore caught in that net. . 

 

I don't think excise is flat. The excise rate depends on the strength of the drink - source: a customs officer told me her job was going round to breweries to audit their alcohol strength measuring systems.

So, yes, you're paying over the odds for zero alcohol beer in a bar if they charge you the same as beer.

But then, why would a bar give a financial incentive for non-alcoholic drinks.