kingdragonfly: I don't see the connection either.
Car seats and steering wheels engineering is rather difficult, due to various regulations and testing.
I was curious and looked them up. They do seats, but they also do automotive electrical systems and are expanding their high-power electric drivetrain product line. So from that perspective it makes sense. On the other hand as far as I can tell they are headquartered in the US, not the UK. Still, either way, more & better EVs is better for everyone.