Which model of the Kia are you looking at?
I went and saw our local Kia dealership, did a test drive, got a price from them. I mentioned that I will be test driving other models from other manufacturers which i have been doing. Rang back the Kia dealership today afternoon as that is the car i want to go with after testing multiple Toyota's, Kia, Honda and Mitsubishi. The sales rep at local Kia said they cannot do any better price than what he said as it's $6k off the advertised price on Kia website already which is just plain marketing. The price of Kia cars you see on their website is inflated by $5k to $6k on all their cars over $30k range. When you go into the dealership, they will tell you the $36k car we can do for $31k or $30k which is it's normal price and will always stay it's normal price.
Anyway, I offered the local Kia dealer $1750 less ($1250 ORC they want and $500 less for the base price of new vehicle) than what he wants which is same as another nearest regional dealer (Auckland) I rang randomly to inquire. I then sent an email to all Auckland dealers individually and offered my price with my mobile number and to call back if they can match it. One Auckland dealer came back with being $2k more expensive than local and another Auckland dealer. Another Auckland dealer came back and offered what I wanted and said there is a wait on the colour of what you want as it's a new model car and they are all sold out. I said I can wait for 2 months, do the paperwork and get a Year 2020 registration. Local dealer incidentally rang me back after 10 minutes and said best they can do is waive off the ORC and I will have to take the colour of the single piece they have in the yard. If I want my colour, they will charge full price incl ORC and I will have to wait for it arrive. I said all sorted with Auckland dealer as he is offering what i want which is $500 cheaper than what you are now offering and said thank you. Local dealer rang me back within 2 minutes and said they will match the deal and I said done.
Do not be afraid to negotiate and play the dealers with each other. As someone mentioned above, they hate loosing a customer to another dealer of the same brand more so than a competitors brand.