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Topic # 165552 13-Feb-2015 09:56
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I went to the Dunedin store to buy a couple but they had no cell iPad Air 2 in stock, so have ordered them online. Note when you register online they send your password to you in plain text....



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  Reply # 1237093 13-Feb-2015 10:06
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That is an unusually good discount off an iPad.  Best I've seen before anywhere is 10%.




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  Reply # 1237125 13-Feb-2015 10:33
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Dynamic: That is an unusually good discount off an iPad.  Best I've seen before anywhere is 10%.


Friday the 13th sales perhaps, hence "-13%".




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  Reply # 1237141 13-Feb-2015 11:00
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^ Correct. They can't be making any money on that either.

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  Reply # 1237406 13-Feb-2015 15:17
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lxsw20: ^ Correct. They can't be making any money on that either.


It's all about turnover and revenue isn't it :)

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  Reply # 1237436 13-Feb-2015 15:53
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and back end rebates

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  Reply # 1237438 13-Feb-2015 15:57
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nathan: and back end rebates


Don't know if apple give those to retailers, but guess they must. The ipad sales have slowed down for them, so maybe they are pushing rebates to retailers to move stock.

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  Reply # 1237644 13-Feb-2015 21:51
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On a 16GB ipad, they make around $20 gross profit. Retailers get soft dollars in rebate if they hit a certain quarterly revenue target.   If they are falling short of their revenue target it can sometimes be worth them losing money on the ipad itself.  Apple margins are razor thin.

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  Reply # 1237669 13-Feb-2015 23:03
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pleccy: On a 16GB ipad, they make around $20 gross profit. Retailers get soft dollars in rebate if they hit a certain quarterly revenue target.   If they are falling short of their revenue target it can sometimes be worth them losing money on the ipad itself.  Apple margins are razor thin.


Although apples own margins are very high, thats the reason why they are one of the most profitable companies in the world. And it is fair, as their phone and tablet products are some of the best I have found, after using many other brands.

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  Reply # 1237672 13-Feb-2015 23:08
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I ordered one online a bit earlier. It is a really really good deal. 

Cannot believe they sent me my password in plaintext. 

Surely a company the size of the warehouse would have a competent IT person on board to stop this from happening? Seems not. 



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  Reply # 1237677 13-Feb-2015 23:14
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Parents took advantage of this today, thanks once again to the Geekzone team for keeping us all informed on these awesome deals!!

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