http://www.apple.com/nz/shop/gifts/one-day-shopping-event
Don't really recall them doing this before.
I bet it is underwhelming.
I am getting my daughter a new iphone shortly, asked her if she wants the iphone 6 or 7.... she wants the 6, because of the stupid home button and lack of headphone socket on the 7. And, i agree.
First time ever the latest iphone is worse than the previous model. Just my opinion though, but I wonder how many others think the same way.