sdav: I know it's very early days but I'm not sure these companies get it.
I don't watch TV on my computer, phone or ipad. I watch TV shows on TV. I like Netflix because I can hook it up to my TV and that's exactly what I do. Look at the devices that Hulu, Netflix etc support. Look at the services Apple TV, Roku etc support. Hope I'm wrong and that support for consoles, network bluray players, Apple TV, Roku etc is coming...
surely it will be viewable on Smart TV's, I fear though that Samsung will be granted exclusive rights as with a lot of these things