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284 posts

Ultimate Geek
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Topic # 151470 26-Aug-2014 19:10
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Lightbox should seriously consider a free version where they put in adverts every 10min

Demographics can be easy determined by lightbox user and show the user is watching

Be death for tv broadcasters


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22 posts

Geek


  Reply # 1117336 28-Aug-2014 16:01
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We all wish this but nothing in the horizon as of the moment, none of the rivals have anything close to it yet (well not US ones of course)

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Ultimate Geek
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  Reply # 1117359 28-Aug-2014 16:53
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Why should they? They can't supplement income from existing TV channel advertising like mediaworks/tvnz and would take huge losses.

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Ultimate Geek
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  Reply # 1117367 28-Aug-2014 17:06
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While we're not ruling out any other business models in the future, for now we're pretty excited about just providing great TV with no ads. 

You rarely hear people requesting more ads these days. 




Lightbox - we are online TV.

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Uber Geek
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  Reply # 1117467 28-Aug-2014 18:54
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Lightbox: While we're not ruling out any other business models in the future, for now we're pretty excited about just providing great TV with no ads. 

You rarely hear people requesting more ads these days. 


If they can have it for free or cheaper, Then yes they would like ads. Depends how much money you could make with them i guess

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  Reply # 1117481 28-Aug-2014 19:25
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If they provided ads they'll lose money from the sheer amount of people that use Adblock these days.




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Ultimate Geek
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  Reply # 1117545 28-Aug-2014 21:11
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And it would involve a lot more work in the bg than simply playing ads. $15 a month is not much and if you go by McDonald's cause you see the ad you've spent that money anyway ;-P

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  Reply # 1117549 28-Aug-2014 21:13
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That is how hulu works in the states, and you cant argue that they are not sucessful.

But $15 a month is nothing really. Would rather pay that then have ad's. Hate the ads on hulu which is why I never really use it. And I have to pay them to get hulu plus so I can use it on my consoles and still have ad's/




Richard rich.ms



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Ultimate Geek
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  Reply # 1117582 28-Aug-2014 21:49
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I suppose with adverts.. it allows you to get mass penetration of light box to more of NZ...

Also.. for advertisers.. they can rat get demographics of people that watch say Mad Men, regardless of the time of day they watch it..
So where as your restricted to 8pm or later for adult adverts.. you could target adverts for mad men, as the audience is normally adult..

Same for Childrens programs.. you can target regardless of time.. but to content being watched




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  Reply # 1117587 28-Aug-2014 21:53
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Oh no, advertising for children will get all the parental groups up in arms. Bad enough the limits on what you can screen as ad's on TV during childrens time at the moment.




Richard rich.ms

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  Reply # 1117594 28-Aug-2014 22:21
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attewell: I suppose with adverts.. it allows you to get mass penetration of light box to more of NZ...

Also.. for advertisers.. they can rat get demographics of people that watch say Mad Men, regardless of the time of day they watch it..
So where as your restricted to 8pm or later for adult adverts.. you could target adverts for mad men, as the audience is normally adult..

Same for Childrens programs.. you can target regardless of time.. but to content being watched





if you are only advertising to people who are too tight to pay a measly $15/month,  then those people aren't going to be spending a lot of money on whatever it is you are advertising anyway  :P

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  Reply # 1117598 28-Aug-2014 22:36
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Count me out, I would only be interested in getting it to have viewing without adverts.

They really annoy me. Which is why I rarely watch FTA TV at all, and when I do I almost always record it so I can fast forward.

$15 a month seems like good value for a service that has decent content and is ad free.

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Master Geek
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Reply # 1118664 30-Aug-2014 18:18
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Crikey ! for goodness sake!.... For the first time since the 80s when TVNZ dropped its advert-free days and also started showing adverts on Sundays, we , at long last , have Lightbox and o0ther services where we can watch  a whole programme or movie without damned ads!  $15 is less than a few coffees!

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  Reply # 1118688 30-Aug-2014 18:59
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richms: That is how hulu works in the states, and you cant argue that they are not sucessful.

Although apparently Hulu doesn't charge enough for ads, given the number of long-winded ones on there that could easily be condensed into half the time...

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  Reply # 1118689 30-Aug-2014 19:00
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please don't waste any development resource on creating an ad-service.  I'd much rather you put that resource to work on things like a playstation app, reccomendation tools, etc

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  Reply # 1119395 1-Sep-2014 10:34
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Ads will haunt you tongue-out $7.50 for 6 months is just 1.5 coffee each month to sacrifice vs ads that play like 10-20 sec on each section of the episode. I'd say 1.5 coffee is the cheaper option when considering you wasted an average of 600-1200sec per episode (based on TVNZ streaming with about 8-10 sections of ads)

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