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2878 posts

Uber Geek


# 166036 28-Feb-2015 11:16
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Last I heard, Spark have invested $20m into Lightbox and are in the process of investing even more ... which begs the question, why bother?

It's no point having the best content in the world if you only offer limited access to view. I qualify for 12 months free Lightbox but haven't bothered to take it up. I have a late model Panasonic smart TV,  Sony Xperia tablet and a variety of other android devices,  yet can't get Lightbox on any of these.

So, the question is ... if Lightbox can be accessed through both Samsung smart TVs and tablets, then technically Lightbox is available to both smart televisions and android but is being restricted Samsung. Why? Maybe Spark have arranged a sweet deal with Samsung? But, if so, this will count for jot when the venture ultimately fails through lack of subscriber interest.

In a few months, the Netflix juggernaut will launch in NZ on every device. For my household, that's my smart Panasonic TV and all our android devices. I will happily pay.

So, I will pay for Netflix, yet can't be bothered with free Lightbox in the interim ... Spark, something is seriously wrong.

If Lightbox move very quickly, they may still have a remote chance. If they don't, they will be DOA when Netflix lands and their suicide wish will granted shortly after.

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301 posts

Ultimate Geek


  # 1248501 28-Feb-2015 16:08
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Without diving into this discussion, I'd just like to reiterate that we're working hard to expand our device coverage and you'll see plenty of new platforms supported within the next couple of months. I can't give you any specifics just yet (for commercial reasons).

Doing everything at once is unlikely to lead to anything but delays and an inferior product, but we're adding devices at a very brisk pace. If you compare our position to ANY other service 6 months after their launch, we're way ahead of the curve (and as per above, still steaming ahead).

While it's frustrating when none of your devices are supported, it's probably not surprising that the first additions to the service would be the biggest brands. In the coming months, our coverage will expand significantly, but not starting with the biggest brands would make very little business sense.

Lightbox - we are online TV.

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