mudguard:
That's true. I also drive a Corolla but would like an Audi RS6 which is roughly seven times the price of the Corolla. Same with motorbikes, watches, anything you can think of. E-Bikes have certainly added $$$ but I'd argue a fairer comparison would be a motorbike but that doesn't go down well in mountain bike forums!
As MTBs get more and more techy (and spendy) with the features previously only available on motorbikes the lines will become blurred. Where does e-bike end and e-motorbike begin?