IMO the whole trend to apply labels such as "SJW" and behaviour as "virtue signalling" is also a con.
Deal with issues as they are - the media need to be ruthless and accurate - not repeating thus endorsing validity of stupid labels.
A couple of issues related to the US at the moment:
Some moronic folks (rightly) concerned about the appalling actions of border security services under direction of the Trump administration, and are calling for the abolition of ICE, protesting, waving banners. That wouldn't solve any problems, ICE don't carry out the separations, nobody sane would want fully open borders. Under Obama, at times there were more border arrests and detentions than there are now. The issue isn't that people are being intercepted at the border, it's the way they're being treated when they are arrested, and it's a constitutional crisis as people are being treated automatically as criminals when the constitution is very clear that people crossing the border seeking refugee status do have rights, and have not committed a crime merely by seeking refugee status. Nevermind -"abolish ICE" is a great meme.
On another couple of issues, other morons are (rightly) claiming that freedom of speech is valuable, and they're on a mission against some things happening in Europe.
"Free Tommy Robinson" is being argued on the basis that putting this scumbag in prison is breaching his right to speak freely. Balderdash - he stood on the steps of a courthouse and defied a suppression order after being warned not to do what he did - and what the consequences would be for him (he'd be chucked in prison) and what the consequences could be for the court case (the people he sought to expose who were on trial for allegedly committing despicable crimes - could end up going free as his illegal disclosures could be used by the defense as grounds for dismissal as they would prejudice the accused receiving fair trial). He pleaded guilty to the charges and his lawyer expressed Tommy's "deep regret". Nevermind "Free Tommy" is a great meme. The case is closed - Tommy was wrong - but the meme remains.
And memes themselves, some of the alt:right are in an apparent frenzy (no doubt being stirred up by their masters in the Kremlin) because they believe that changes to European copyright law will be used to suppress sharing of memes. They aren't - in fact in response to concerns that those laws in theory could be used to suppress sharing of memes, the EU parliament is amending legislation to ensure that effect can't happen. Nevermind "The EU is trying to ban memes" is a great meme.
The world is going mad. The Dunning Kruger Effect is winning.
What I do feel sad about is the absence of debate. We have gone from being able to debate ideas, to refusing to accept any form of nuance or grey. There is a justifiable contempt for mass media but a lot of it driven by the refusal of public figures to justify their actions.
The days of government ministers (of any persuasion) fronting up to Paul Holmes or John Campbell are long gone. Now we are left with the likes of Hoskings nonsense as no politician fronts the media to be put to the test.