Not sure I agree with this
The Polish and Swedish national teams will not face Russia in a crucial 2022 World Cup qualification playoff matches in March in protest at Russia's invasion of Ukraine.
The war is a one man band, its not fair to target individual Russians. But, if examples like this take off, then its clear to even Putin that Russia is being sent down the North Korea isolation road, and thats probably a good thing. Sanctions dont seem to matter and even SWIFT, they can get around using China as the backdoor. Id like to see the world seek alternative markets for Russia exports, but as they have gallons of money in Reserve, will they just hold out? If alternative sources can be found on a permanent basis, that would be true isolation.